Remove Altruism and Helping Remove Participation and motivation Remove Public and Social Policy Remove Values
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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

It promotes personal and social norms supporting a heroic response. Because they provide value. Big money comes by providing big value. Other professions provide value in different ways. A charity can provide value to many people in many ways. 2] It might be external, public, and commercial. Story works.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. The narrative arc.