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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

She helps brands grow engagement and build relationships with their audience. And that is not necessarily a bad thing because of social media’s ability to increase reach and participation beyond a nonprofit’s loyal support base. Here are some ways you can use behavioral science in your social media strategy: The power of participation.

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10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Dopamine motivates us to take action toward goals, desires, and needs, and gives a surge of reinforcing pleasure when achieving them. So, find ways to make your supporters feel like they are part of your mission and making an impact and you will help them release dopamine and oxytocin. Altruism is selflessness. Fundraising'

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10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Dopamine motivates us to take action toward goals, desires, and needs, and gives a surge of reinforcing pleasure when achieving them. So, find ways to make your supporters feel like they are part of your mission and making an impact and you will help them release dopamine and oxytocin. Altruism is selflessness. Fundraising'

Values 40
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10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Dopamine motivates us to take action toward goals, desires, and needs, and gives a surge of reinforcing pleasure when achieving them. So, find ways to make your supporters feel like they are part of your mission and making an impact and you will help them release dopamine and oxytocin. Altruism is selflessness. Fundraising'

Values 40
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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

Because they provide value. Big money comes by providing big value. Other professions provide value in different ways. A charity can provide value to many people in many ways. But fundraising provides value to the donor in just one way: identity enhancement. The right goal is to provide value to the donor.

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. The gift value is identical. The charity signals that the donor is valued. (We This process repeatedly signals a helpful reciprocity social relationship. He gives advice and participates.)

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How many ways can you say “thank you” to a donor?

iMarketSmart

The researcher notes that gifts, in particular, “reduce feelings of altruism ” causing your expression of gratitude to backfire in your face. Can you help add to my list? . Invite them to participate in an exclusive dinner, lunch or event that proves impact or provides other benefits (such as a sense of community).