The importance of expressing impact and gratitude in fundraising
iMarketSmart
JUNE 5, 2023
Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. Gratitude signals their view of The impact of the gift The value of the relationship, and Their willingness to reciprocate. 3] Both work by supporting reciprocal social relationships.[4] This is subjective similarity.)
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