Remove Altruism and Helping Remove Public and Nonprofit Management Remove Public and Social Policy Remove Values
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The importance of expressing impact and gratitude in fundraising

iMarketSmart

Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. Gratitude signals their view of The impact of the gift The value of the relationship, and Their willingness to reciprocate. 3] Both work by supporting reciprocal social relationships.[4] This is subjective similarity.)

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How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It’s saying, “We’re not here to help you!”

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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

It promotes personal and social norms supporting a heroic response. Because they provide value. Big money comes by providing big value. Other professions provide value in different ways. A charity can provide value to many people in many ways. 2] It might be external, public, and commercial. Story works.

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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

4] The field of large sales is called Key or Strategic Account Management. One researcher states bluntly, “The objectives of salespeople are the opposite of the objectives of Strategic Account Managers.”[5]. Focusing on short-term financial numbers rather than customer need and value creation. A job explanation: Big sales v.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. But this must be a crisis for the donor’s people or values.

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

Effective fundraising can deliver real value to donors. For example, it can enhance public reputation. This external identity has tangible economic value.[1] It can also deliver transcendent value. Moral identity reflects how well one’s life matches one’s ideal values.[2] More precisely, it’s a pro-social code.[3]