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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. Charitable contributions driven by ethical egoism may provide the most benefit to the donor, however.

Ethics 122
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Sponsorship v. Donations: The Drawbacks and Benefits

NonProfit Hub

Specifically, the benefits of corporate sponsorship for nonprofits include the following: You’ll increase visibility by associating your nonprofit’s brand with corporate partners. Benefits of Corporate Sponsorships If your nonprofit hosts events or other big initiatives, sponsorships are a great option for both parties.

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Sponsorship Dos and Don’ts for Your Next Fundraising Event

MNA Association

Do: Your Research on Potential Sponsors Start by creating a prospect list for potential sponsors that align with your organization and event’s goals, mission, and values. Dive into their websites and social media platforms to identify their priorities and trends for sponsoring events and charitable causes.

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Asking For A Legacy Gift: 10 Practical Steps To Get Started

Bloomerang

Here are common traits associated with donors most likely to consider a planned gift: Long-standing Support : Donors with a history of supporting your organization over an extended period are always more likely to consider a planned gift. They may be more receptive to conversations about furthering their charitable legacy.

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7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations

Nonprofit Marketing Insights by GlobalOwls

Enhancing your communication: you need to effectively communicate your mission, values, and impact to inspire and motivate your supporters. Personalized thank-you emails can make donors feel valued and acknowledged, fostering a sense of loyalty towards the organization.

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Discovering The Tax Implications of Nonprofits Owning For-Profit Businesses

The Charity CFO

Nonprofits with excess holdings may face an excise tax on the value of shares over the limit. Impact on Charitable Contributions Donors to nonprofits often receive tax benefits for their charitable giving. In most cases, a donor may be able to deduct certain charitable donations from their taxes.

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Corporate Partnerships & The Law: Unrelated Business Income Tax (UBIT)

Selfish Giving

What options does our organization have to provide value to our corporate partners? Your organization has something they lack – an exclusive dedication and commitment to a charitable cause. Consider associating any such communications with short-term tentpole events (e.g., not doing so) is worth paying the associated tax.

Law 147