Associations Children Donor Motivation Values 
iMarketSmart
JUNE 12, 2023
5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. It worked when the cause was Tsunami victims [11] Hurricane Katrina victims [12] Victims of war and genocide,[13] or Starving children.[14] Association.[15] But torturing your donors is not the point.
NextAfter
OCTOBER 3, 2023
So let’s take a look at a few recent experiments from our library of 5,500+ digital fundraising case studies —experiments that did not validate but do, however, provide valuable insights into donor motivation. Are donors willing to be more generous if they know they won’t be recognized publicly for their gift?
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