iMarketSmart

JUNE 12, 2023

5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. It worked when the cause was Tsunami victims [11] Hurricane Katrina victims [12] Victims of war and genocide,[13] or Starving children.[14] 17]) The point is that the behavior gives insight into core donor motivations.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

The Agitator

MAY 23, 2018

In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. Responding to change over following a plan.

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

iMarketSmart

MARCH 20, 2022

In one experiment, people could donate to help children in a famine. For some people, donations helped five pictured children. For other people, donations helped only one of the five children. For some people, the drugs would save eight children. The requests included the children’s names, ages, and pictures.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

Get Fully Funded

JUNE 6, 2022

Major donors are the BEST source of funding for specific projects. Maybe your food bank is working on a special program to send meals home with students over a holiday break, for children who might not have any other way to get food when school is closed. They give based on your nonprofit’s value. The Bottom Line.

Nonprofits 72

Nonprofits Food Fundraising Fundraising 72

NextAfter

OCTOBER 3, 2023

So let’s take a look at a few recent experiments from our library of 5,500+ digital fundraising case studies —experiments that did not validate but do, however, provide valuable insights into donor motivation. Are donors willing to be more generous if they know they won’t be recognized publicly for their gift?

Donor Motivation 88

Donor Motivation Children Fundraising Fundraising 88

Get Fully Funded

FEBRUARY 12, 2023

Many people live this value and it’s the main reason they give. Harness the power of altruism by : Talking to and targeting faith and values-based organizations. Making sure you let your donors know exactly why their help is needed, who will benefit, and exactly how their life or situation will be made better. Goal Proximity.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132