article thumbnail

Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. Or you could get specific and search, for example, “nonprofit direct mail strategy” or “nonprofit animal shelter fundraising” and find something more targeted. .

article thumbnail

How to build deeper connections with your donors using surveys

iMarketSmart

Association for Consumer Research. [26] People first express an opinion about the cause, the charity, the project or associated values, history, or people. Nonprofit Management and Leadership, 28 (4), 437-452. [47] 48] When a current gift to fund an endowment is too large for the donor, a virtual endowment might work.