iMarketSmart

JUNE 12, 2023

Association.[15] But torturing your donors is not the point. 17]) The point is that the behavior gives insight into core donor motivations. The post The Power of Heroic Philanthropy: Understanding Donor Motivations appeared first on MarketSmart LLC. But this isn’t just a matter of lab experiments.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

Nonprofit Tech for Good

AUGUST 14, 2022

Next, based on what you learned from your current donors, pick the two or three donor motivations and associated identities that occurred most often in your research. The messaging and methods that inspire your current donors will likely attract more donors like them.

Psychology 114

Psychology Donor Motivation Philanthropy Nonprofits 114

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. Here are some tips on how to find and access these studies for yourself: Where to look: First, you’ll need to find a study. I love Google Scholar (scholar.google.com) to look for research.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

NextAfter

OCTOBER 3, 2023

So let’s take a look at a few recent experiments from our library of 5,500+ digital fundraising case studies —experiments that did not validate but do, however, provide valuable insights into donor motivation. And by making this change we saw a 31% lift in donations … but with only a 63% level of confidence.

Donor Motivation 88

Donor Motivation Children Fundraising Fundraising 88

Bloomerang

MAY 10, 2022

If you relate to the latter, you’re not alone—the average donor retention rate for the nonprofit sector hovers around 45%. When new donors give only once, you experience a loss on the initial investment to acquire those new supporters. Donation amount: Group donors by how much they gave and what category they fall into.

Participation and motivation 95

Participation and motivation Retention Public and Nonprofit Management Communication 95

The Agitator

MARCH 18, 2018

Here’s how laddering is (supposed) to work as a method for understanding not just donor motivation but also for donor segmentation. This methodology, while nearly value-less, for donor segmentation does make for kick-ass presentation charts. First the Positive. where, when, who does it). In short, it is not reliable.

Fundraising 45

Fundraising Fundraising Values Donor Motivation 45

Nonprofit Marketing Blog

AUGUST 24, 2010

That’s what everyone is saying at the Direct Marketing Association conference here in New York, where I spoke this morning with fellow bloggers Jeff Brooks , Sarah Durham of Big Duck , Roger Craver of the Agitator and Karen Zapp. Jeff Brooks says people under 50 don’t give enough to merit much cultivation at all. Errr… no.

Donor Motivation 53

Donor Motivation Fundraising Fundraising Associations 53