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The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. What else can work?

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. This person fears offending donors by asking at the “wrong” time. When a major event happens, such as the pandemic, wars, or natural disasters, they make a decision for the donor that this is the wrong time to be asked for a gift.

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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. Here are some tips on how to find and access these studies for yourself: Where to look: First, you’ll need to find a study. I love Google Scholar (scholar.google.com) to look for research.

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Donor Identity Questions – Teasing Out Values, Beliefs, and Motivations

iMarketSmart

Below, we’re going to reveal a series of questions you can ask major donor prospects to help unearth their identities. Philanthropy Origin Story Questions Most people don’t grow up wanting to give away their money. Helping the donor get in touch with their giving identity is just one step in the process of major gifts fundraising.

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How to build deeper connections with your donors using surveys

iMarketSmart

Association for Consumer Research. [26] People first express an opinion about the cause, the charity, the project or associated values, history, or people. Philanthropy & Education, 2 (2), 1-28. [45] Raising social awareness through philately and its effect on philanthropy. R., & Perkins, A. Arnould & L.