Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
One experiment in a law firm found a dramatic result. Another study found that showing people data on how their giving compared with others of their same age, education, and region increased their subsequent charitable giving.[22] But this power increases when the examples are “like me.” 22] A meta-analysis found a similar result.
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