Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
One experiment in a law firm found a dramatic result. 32] In his interviews with mega gift donors, Jerald Panas shares, “‘People enjoy being part of ‘the club,’ being associated with prominent men and women who are giving to the same cause,’ he says. But this power increases when the examples are “like me.” Taylor-Collins, E.,
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