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Invest in Fundraising to End Foundation Dependency

Stanford Social Innovation Review

By Armando Zumaya Right now, many nonprofits are asking foundations for more money, and for good reasons. Some foundations are considering stepping back from their principles and not funding those causes anymore. Too many of our organizations are overly dependent on foundation grants. Were in this for years to come.

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5 Best Practices for Nonprofit Employee Onboarding

Ann Green

Building the foundation your employees need to thrive begins with onboarding. Use these insights to assign a mentor or buddy who will provide the most relevant support for each new hirefor example, you might pair a new social media manager with the digital marketing manager to learn more about brand voice and storytelling techniques.

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Newsletter: Partnership Newsletters: Your Questions Answered ; How to do Cause Marketing with Furniture Stores; Preparing for De Tocqueville’s Last Stand​ ⚔️

Selfish Giving

At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. How to do cause marketing with a chain of furniture stores - and why the "Bob" in Bob's Discount Furniture was a perfect fit for this campaign. Marketing Your Cause 1. Plus, I may need a place to stay down the road!

Marketing 147
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2021 Marketer of the Year: Nicole Williams

NonProfit PRO

Instead of marketing resources being devoted to an annual golf tournament, Nicole Williams, associate director of foundation relations and communications, pivoted the organization’s strategy and resources. That campaign earned her NonProfit PRO’s Marketer of the Year.

Marketing 246
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(Re)Defining Cause Marketing

Selfish Giving

Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. that got a lot of great feedback.

Marketing 269
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Newsletter: Ditch the Deck and Try a Just-in-Time Pitch Instead ⏱️; The Real Reason Your Partnerships are Stuck in First Gear ⚙️ ; How Your Climate Will Feel in 60 Years

Selfish Giving

Think: DEI, brand positioning, employee engagement, community trust Example: Youre a workforce development nonprofit helping women reenter the job market through skills training and career coaching. How to do cause marketing with car washes. Associate, Corporate Partnerships, Citymeals on Wheels , NYC ($50k - $60k) 4.

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The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I Here are the seven best local cause marketing programs for 2010. I know, I’m as disappointed as you are.).

Marketing 260