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19 Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. Associate for Online Content & Media & Public Relations Specialist , Unitarian Universalist Service Committee (Cambridge, MA). Associate Web Producer , Blackbaud (Austin, TX). New Opportunities.

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Newsletter: How One Retailer 2X Customer Donations; 144 Brands That Are Leading on Social Action ; What’s the Most Effective B2B Content by Funnel Stage?

Selfish Giving

Last week I had a great conversation with a large retailer (1000+ stores) about its checkout charity program and how they absolutely blew the lid off their fundraising goal. Know who your top fundraiser is. Have you executed a successful checkout fundraiser? Marketing Your Cause 1. Confirm your hunch about your partner.

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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

It’s a powerful fundraising message. Again, the social norm pushed giving towards two points: Giving at the norm or not giving at all. For fundraising, the ideal example is a stretch gift. As president of Connecticut College, Claire Gaudiani massively expanded fundraising success. Otherwise, it wasn’t. Her approach?

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Three Tips: How to Harness the Power of Video for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Care2 Adds Two Experts to Nonprofit Services Team

Care2

Largest Online Social Action Community of 10 Million "Do Gooders" Adds Fundraising and Advocacy Experts Allyson Kapin and Stephen O’Keefe, Who Bring Decades of Experience at Helping Nonprofits Succeed Redwood City, Calif. to maximize their outreach. Reporters can subscribe to the RSS feed.

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

Effective fundraising can deliver real value to donors. 1] But fundraising can do more. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5]