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The Top 5 Fundraising Trends in 2020

Nonprofit Tech for Good

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Without further ado, here are the top five trends we see impacting the nonprofit fundraising space in 2020.

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19 Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Associate for Online Content & Media & Public Relations Specialist , Unitarian Universalist Service Committee (Cambridge, MA). Associate Web Producer , Blackbaud (Austin, TX). Junior Account Associate and National Team Associate , BerlinRosen (New York, NY). New Opportunities. currentVote.

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Newsletter: How One Retailer 2X Customer Donations; 144 Brands That Are Leading on Social Action ; What’s the Most Effective B2B Content by Funnel Stage?

Selfish Giving

Last week I had a great conversation with a large retailer (1000+ stores) about its checkout charity program and how they absolutely blew the lid off their fundraising goal. Know who your top fundraiser is. Have you executed a successful checkout fundraiser? Confirm your hunch about your partner. We raised 40 to 50 percent more.

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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

It’s a powerful fundraising message. Again, the social norm pushed giving towards two points: Giving at the norm or not giving at all. For fundraising, the ideal example is a stretch gift. As president of Connecticut College, Claire Gaudiani massively expanded fundraising success. Otherwise, it wasn’t. Her approach?

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Three Tips: How to Harness the Power of Video for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Care2 Adds Two Experts to Nonprofit Services Team

Care2

Largest Online Social Action Community of 10 Million "Do Gooders" Adds Fundraising and Advocacy Experts Allyson Kapin and Stephen O’Keefe, Who Bring Decades of Experience at Helping Nonprofits Succeed Redwood City, Calif. to maximize their outreach.

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

Effective fundraising can deliver real value to donors. 1] But fundraising can do more. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5]