4 Important Insights from the 2023 M+R Benchmarks Study
NonProfit Leadership Center
MAY 1, 2023
363 Other Days Matter as Much as Giving Tuesday and Year-End In 2022, average online revenue declined 4% from 2021 to 2022. The last day of the calendar year accounts for 5% of revenue, but overall revenue on December 31, 2022, was down 13% from the same day the previous year, and email revenue on that day declined by 22%.
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