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10 Strategies to Promote Your Webinar on Social Media

Nonprofit Marketing Insights by GlobalOwls

Have an attractive and easy-to-sign landing page People hate a long and complicated process to get what they want; the same applies to signing in for a webinar event. You can also create blog posts about your upcoming webinar events to alert website readers who visit your website. Here is an example of such an incentive.

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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

Monomyth steps. The universal hero story, called the monomyth, includes specific steps. The compelling donor experience will include each step. Narrative steps. It has specific steps. But it’s just one example of the usual steps in story. I mean, that’s a lot of steps. What’s the right process?

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The Importance of Asking Permission to Ask More Questions

iMarketSmart

Traditional “interruption marketing” overlooks this step. The next step is theirs. In that case, we’ve got to get permission for a meeting. The motives can be different for each of the three steps. At each step, the fundraiser helps the donor. In each case, the motive is social. How long can we do that?

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#MixedLinks for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Next week is the last week to submit your posts for the Nonprofit Blog Carnival. Kivi blogged about it yesterday, but we want others too! Spitfire has developed Planning to Win: The Just Enough Guide for Campaigners – a simple, interactive six-step process for successful campaign planning. Want to raise more money?

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

He explains, “An example is one which on each move models the behavior of the other player as a Markov process, and then uses Bayesian inference to select what seems the best choice for the long run.”[3] But in one case, it feels uncomfortable. 8] And this was true for our schools, too. How complicated? 3] So, what worked?

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How to help your donors score a victory and make an impact

iMarketSmart

In each case, a source of the donor’s original identity (people, values, or life story) connects to the challenge. This may seem like a simple step. In either case, the problem is this. One study tested fundraising appeals with different levels of information. Another study focused on major donors. And it can be.

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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

These big-ticket processes are different than traditional small-ticket sales. One study looked at why.[7] 8] Traditional sales isn’t wrong. One study found, “over 42% of fundraisers view their metrics as detrimental at worst or ineffective at best in reflecting important behaviors.”[12]. A job explanation: Big sales v.