How to Make the Ask of a Gift in a Will Less Scary
iMarketSmart
FEBRUARY 27, 2023
So, how can we do this? To answer this, let’s start with theory. Theory and death reminders Why is this so … uncomfortable? It’s why most people don’t have wills.[4] 4] It’s why attendance at “planned giving” seminars is so small. 12] Phrasing = Preface + Ask Academic theory is fine, but how do we actually do this?
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