Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

Fundraising 127

Fundraising Fundraising Values Retention 127

iMarketSmart

OCTOBER 4, 2017

That’s not to say that uncovering efficiencies, prioritizing activities, and increasing productivity are all for naught (they aren’t), it simply means that “saving time” plays a direct role in increasing funding. Of course such a broad question can’t be addressed in a blog post, nor should it be. Retain existing donors/customers.

Retention 53

Retention Values Activism Nonprofit Organizations 53

Bloomerang

JUNE 7, 2021

That means you need to make sure you don’t lose any of those donors you took such pains to acquire last year. 8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. There’s nothing more important to your bottom line and long-term sustainability than donor retention. Don’t let them!

Nonprofits 137

Nonprofits Retention Psychology Foundations 137

The Agitator

APRIL 23, 2013

Early this year the 100 year-old American Cancer Society (ACS) rocked the direct response ecosystem with its decision to stop all direct mail acquisition … stop the use of direct mail to non-dm acquired donors … and remove the ACS list of donors from all exchange universes. Here’s the deal.

Public and Nonprofit Management 98

Public and Nonprofit Management Retention Universities Management 98

The Agitator

DECEMBER 12, 2017

More fundamentally, they change the economic engine from one of pure volume (make more, ask more with all its diminishing returns and inevitable slow/no growth trajectory) and guesswork on what to send, to one based on donor understanding.”. Now, that was in 2007, so donors are probably more accoustomed to customized emails.

Retention 79

Retention Values Advertising Universities 79

Kivi's Nonprofit Communications Blog

AUGUST 13, 2012

You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. If you are already doing event fundraising, you can add fundraising through social media to the event. Major donor engagement to increase donor retention.

Fundraising 89

Fundraising Fundraising Activism Retention 89

Fundraising Coach

FEBRUARY 8, 2011

Since he works with DMW Direct Fundraising , I’ve asked if he’d share his insights into direct mail fundraising. Check out his blog at No Green Bananas. And yes, “premium-acquired” donors often require to be “premium-renewed” – but so what? Direct mail should drive online giving.

Education 86

Education Education Fundraising Fundraising 86