Bloomerang

OCTOBER 25, 2021

Before sending the next round of emails, make sure to segment recipients that already made a gift to ensure they are not included in additional asks. Monthly donors are exponentially valuable to nonprofits. Not only do recurring donors give more over the course of a year, but they also stick with you longer. Segmentation is key!

Communication 127

Communication Fundraising Fundraising Production 127

Bloomerang

OCTOBER 25, 2021

Before sending the next round of emails, make sure to segment recipients that already made a gift to ensure they are not included in additional asks. Monthly donors are exponentially valuable to nonprofits. Not only do recurring donors give more over the course of a year, but they also stick with you longer. Segmentation is key!

Communication 127

Communication Fundraising Fundraising Production 127

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Monitor metrics such as engagement rates, content reach, and donor response. ChatGPT can assist by processing data to identify audience segments, behaviors, and preferences. Output as a table.”

Universities 118

Universities Technology Nonprofits Education 118

Donorbox Nonprofit

JULY 10, 2023

Diversifying your donation sources with more options than just cards and digital wallets helps you target more donor segments and increase fundraising revenue. Donorbox makes it possible – and simple – with our powerful partnership with The Giving Block.

Fundraising 52

Fundraising Fundraising Nonprofits 52

EveryAction

AUGUST 29, 2023

This is why data-informed donor screening and segmentation practices are so important: with the right tools and practices, your team can maximize and optimize fundraising efforts to raise more money, spend fewer resources raising it, and increase your impact on the communities you serve.

Children 85

Children Philanthropy Charitable Organizations Energy 85

NonProfit Leadership Alliance

MARCH 8, 2023

Written by: Gabrielle Perham, MBA Reading Time: 5 minutes Most nonprofits experience some level of donor attrition over time. Whether a donor lapses because they lost interest in your organization or their capacity to give changed, it’s five times more cost-effective to regain lapsed donors than it is to recruit new ones.

Recruitment 130

Recruitment Nonprofit Leadership Retention Values 130

Fundraising Coach

APRIL 2, 2024

Your nonprofit’s donors interact with your organization in a variety of ways, whether they’re giving online , volunteering, following you on social media, or attending your events. All of this involvement is referred to as donor engagement. Be genuine when asking donors to engage. Your nonprofit can better connect with donors.

Nonprofits 45

Nonprofits Communication Fundraising Fundraising 45

MNA Association

OCTOBER 2, 2023

Text messaging not only allows your organization to reach supporters with donation requests, but also gives you the opportunity to market upcoming events and volunteering opportunities as well as strengthen relationships with donors. This helps to create an emotional connection and show donors how their contributions make a difference.

Fundraising 52

Fundraising Fundraising Associations Education 52

Nonprofit Tech for Good

DECEMBER 8, 2021

According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. Annual reports are too infrequent and written for foundations and major donors, thus not ideal for reporting impact to small and mid-size donors. Why Quarterly Impact Reports?

Marketing 126

Marketing Marketing Fundraising Fundraising 126

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

Technology 82

Technology Fundraising Fundraising Management 82

Fundraising Coach

AUGUST 8, 2023

Think of it this way: if you were a donor contemplating giving to an organization, you’d likely be inspired to donate after reading an illustrative text that tugged at your heartstrings and told a great story about the impact of donating. Position your donors as heroes in your ongoing journey: Don’t give your story an ending just yet!

Retention 52

Retention Homelessness Healthcare Medical 52

NonProfit Leadership Alliance

APRIL 28, 2024

Employees who continuously learn are more adaptable and can better respond to new challenges, regulatory changes, or shifts in donor expectations. As that article explains, “just because your organization was up to date five years ago doesn’t mean you can’t change your branding or segmentation to be more current to the present day.”

Nonprofit Management 232

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 232

Bloomerang

OCTOBER 27, 2023

Independent researchers have also conducted a number of studies to understand donor attitudes and behaviors regarding crowdfunding tipping or adding optional contributions when donating on crowdfunding platforms. Donors tend to focus more on the cause or project itself and its importance to them. This transparency helps build trust.

Public and Social Policy 95

Public and Social Policy Public and Nonprofit Management Nonprofits Advertising 95

NonProfit Leadership Alliance

JANUARY 3, 2023

Then, host a panel discussion with prepared questions, as well as an audience participation segment. If you’re looking to bolster your short-form content, consider asking a colleague to author a guest post for your blog. Purpose (professional networking, lifestyle posting, blogging, etc.). Type of content.

Marketing 197

Marketing Marketing Collaborations Public and Nonprofit Management 197

NonProfit Hub

JANUARY 28, 2021

To help you understand this, let’s look at Campaign Monitor’s research which states, that ‘ donors prefer email.’ Around 42% of donors prefer to hear from nonprofits via emails. Poor segmentation. So, to ensure that your emails reach out to potential donors, segmenting must be taken seriously.

Marketing 84

Marketing Marketing Nonprofits Nonprofit Organizations 84

Bloomerang

AUGUST 30, 2023

Your nonprofit is quickly growing, bringing in more donations than ever before and fostering a strong donor base. While online giving platforms are an essential type of fundraising software, they aren’t the only tools that will help grow your fundraising results and build stronger donor relationships. Peer-to-peer fundraising pages.

Fundraising 89

Fundraising Fundraising Public and Nonprofit Management Management 89

Nonprofit Megaphone

APRIL 5, 2024

Content Targeting, Outlines, and Drafting AI can segment audiences and personalize content based on user behavior and preferences. This enhances user engagement and helps in targeting specific donor groups. It’s important to have an SEO specialist familiar with keyword analysis evaluating the research conducted by AI tools.

Nonprofits 52

Nonprofits Marketing Marketing Management 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 22, 2023

5 Tips and Techniques to Raise More Money from Your Existing Donors Listen up—you’ve got a base of supporters already cheering you from the sidelines, right? Let’s walk through some savvy ways to encourage those existing donors to deepen their pockets—without making it feel like an awkward family reunion fundraiser.

Management 52

Management Marketing Marketing Fundraising 52

iMarketSmart

JUNE 18, 2021

Plus, I said it can help you move your mid-level donors up. For nonprofits, this boosts confidence from the donor. A wealthy potential donor responds. But your basic level automation offers no way of seamlessly segmenting your follow-up communications based on their survey selections. Your donor prospects can sense it.

Marketing 97

Marketing Marketing Values Nonprofits 97

Kivi's Nonprofit Communications Blog

JULY 13, 2023

Sometimes it’s a DOOZY, like misidentifying a donor, sending to the wrong list, or using inappropriate phrases as placeholder text (stupid headline here!). Check out these other blog posts. These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake.

Marketing 74

Marketing Marketing Nonprofits 74

Kivi's Nonprofit Communications Blog

SEPTEMBER 21, 2020

Here is what the report says: 26% of donors worldwide say that email is the communication tool that most inspires them to give with social media coming in a close second at 25%. From segmenting your lists to including first names and other contact information, email acts more like a conversation between friends than social media can.

Communication 88

Communication Marketing Marketing Nonprofits 88

NonProfit Hub

MAY 22, 2020

You have to collect stories and photos of program participants, get their consent, pull data on your programs, clean up your donor database, plan events, schedule donor meetings, print materials, fix your mail merge and lick a thousand envelopes ? Your campaign is only as strong as your data, so review your donor database now.

Advertising 88

Advertising Education Education Activism 88

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

Yes, a blog is vital to sharing stories about your organization and the passionate ambassadors you have on your team -but an e-newsletter goes one step further to keep your core audience of supporters and key donors up-to-date. Keep volunteers to donors informed on a regular basis by sending them a newsletter. Best Practices.

Non-Profits 145

Non-Profits Marketing Marketing Nonprofits 145

Candid

FEBRUARY 28, 2023

Start with stewardship Research suggests that meaningful donor connections with nonprofit organizations are a key factor in determining their giving patterns. So think about how you can use this time of year to focus on donor stewardship and relationship-building. Creating short, personalized thank you videos to share with supporters.

Fundraising 105

Fundraising Fundraising Activism Foundations 105

Nonprofit Marketing Insights by GlobalOwls

AUGUST 20, 2021

Best CRM for Nonprofits: Balancing Data and Donors. Do you want to get more data, work more efficiently and get more donors for your nonprofit? It’s a great option when you need it on the go, such as during meetings with your donors or out of office events. A nonprofit CRM is also called as: Donor Database.

Nonprofits 52

Nonprofits Management Associations Nonprofit Organizations 52

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

Nonprofit Organizations 36

Nonprofit Organizations Nonprofit Organizations Nonprofits Activism 36

Bloomerang

MAY 22, 2021

Today’s question comes from a fundraiser who needs advice on how donor-advised funds should be recognized in their annual reports. . Dear Charity Clairity, I appreciated reading your guidance re: donor-advised funds (DAFs) and would like to have additional clarity re: listing DAFs in an annual report.

Nonprofit Administration and Development 100

Nonprofit Administration and Development Governance Foundations Universities 100

Ann Green

JUNE 11, 2020

One of the first posts I wrote when I started this blog was the 4 C’s of Good Content (clear, concise, conversational, and compelling). Keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. . What message are you sending to your donors? Is it Clear?

Communication 68

Communication Food Fundraising Fundraising 68

Bloomerang

AUGUST 21, 2023

The Fundraising Planning and Climate Report ’s findings show the following: Adjust fundraising strategies : Based on the report’s predictions, consider adjusting your fundraising strategies to align with the current socioeconomic and cultural climate, and donor preferences. Determine the capacity to give of your donors and funders.

Fundraising 75

Fundraising Fundraising Finance Retention 75

Bloomerang

AUGUST 22, 2023

More than 75 percent of Gen Z and Millennial donors reported preferring giving online, meaning it’s essential to use fundraising solutions that help you better understand and connect with this audience. Fundraisers can view insights like donor engagement levels and giving capacity to prioritize top prospects. Mobile app.

Fundraising 77

Fundraising Fundraising Nonprofits Management 77

iMarketSmart

APRIL 28, 2023

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

Fundraising 52

Fundraising Fundraising Philanthropy Psychology 52

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2022

In this blog post, you’ll learn how to use email marketing to increase your nonprofit’s donations. Keep Your Emails Personal And Focused On The Donor. Your donors want to see that their money is going to good use. Your donors are your best advocates. Communicate With Current Donors And Supporters. Ask For Feedback.

Nonprofits 52

Nonprofits Marketing Marketing Values 52

Socailbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. Nurture donor relationships through digital channels. As the statistics above show, it’s best to keep your donor relationships thriving through proactive, digital means.

Fundraising 69

Fundraising Fundraising Retention Philanthropy 69

iMarketSmart

JANUARY 8, 2018

STEP 3: Segment. Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Be there for the donors that want personal contact. Be available for the donors that don’t (at least not yet).

Children 61

Children Technology Values Fundraising 61

The Storytelling Nonprofit

OCTOBER 12, 2022

We can use stories as a part of fundraising asks, donor communications, and donor stewardship. Using stories in donor stewardship is great for a number of reasons. As we know from the book “Donor Centered Fundraising” from Penelope Burk , donors want to know how their gift was used and what impact that gift had.

Non-Profits 52

Non-Profits Energy Universities Fundraising 52

Nonprofit Megaphone

APRIL 17, 2023

Mailchimp – The Email Marketing Platform for Non-profit Marketers Email marketing is a powerful tool for non-profit marketers to communicate with donors and supporters. Mailchimp is an email marketing platform that allows non-profit marketers to send targeted, personalized emails to donors and supporters.

Non-Profits 52

Non-Profits Collaborations Advertising Management 52

Bloomerang

FEBRUARY 28, 2023

Your nonprofit should have a clear strategy for managing memorial donations and building relationships with donors and the family of the deceased. When you can build relationships with families, friends, and donors, you can strengthen your nonprofit’s community and foster more legacy giving in the future. Involve the honoree’s family.

Management 107

Management Communication Fundraising Fundraising 107