Using Data to Win Back Lapsed Donors: 4 Expert Tips
NonProfit Leadership Alliance
MARCH 8, 2023
Lapsed donors generally warrant an email, phone call, or letter, as these channels offer greater personalization than a social media or blog post. Plus, you can include a return envelope and a first-class mail stamp to drive donations. Perhaps their credit card expired or they changed their email address. Personalize your appeals.
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