Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Marketing Case Studies: How To Use Data-Driven Marketing To Boost Sales Are you frustrated by flatlining sales and digital marketing campaigns that miss the mark? This article will explore how to leverage these powerful tools to unlock your full digital marketing potential. You’re not alone.

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Nonprofit Marketing Insights by GlobalOwls

MAY 4, 2023

Best Nonprofit Team Collaboration Tools for 2023 Manage and grow your nonprofit by collaborating better. No matter how big or small your passionate non-profit team is, it can still be tough to have all team members on the same page on marketing strategies and campaigns, especially if you have team members working in different offices.

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Collaborations Non-Profits Non-Profit Management Nonprofits 145

Kivi's Nonprofit Communications Blog

JANUARY 16, 2024

Laurel Dykema Guest Post by Laurel Dykema When I started my nonprofit writing career, I was a new college graduate with a lot to learn about nonprofit communications. For example, you can turn a Facebook post that performed well into a fundraising email. Use your imagination and recycle your nonprofit’s best content! #3

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Nonprofits Communication Production Marketing 96

Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. When you post on social media, you don’t know how many people actually see your content.

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Fundraising Fundraising Communication Marketing 126

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Commit to refreshing your website homepage, ensuring it’s both dynamic and user friendly. You can read part one here.

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Fundraising Fundraising Philanthropy Values 142

Selfish Giving

OCTOBER 24, 2012

I’m writing this post in Kansas City where I presented at the Philanthropy Midwest Conference on How Mobile is Changing Nonprofit Fundraising and Marketing. I put a lot of work into this presentation, as I really wanted to share some useful advice with my listeners on how to get started with mobile.

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Marketing for the Modern Nonprofit

NOVEMBER 17, 2022

This post is a guest blog by Patrick Alderdice at Pennington and Co. . It’s important for every nonprofit organization to keep a pulse on fundraising trends and adjust their strategies accordingly to give their campaigns the best possible chance of success. But what does all this mean for your organization? Email addresses.

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Fundraising Fundraising Universities Communication 98

Top Nonprofits

MARCH 4, 2024

In a multichannel fundraising strategy , corporate giving is one of the most effective fundraising avenues for nonprofits. With that in mind, how can your nonprofit earn more from this lucrative fundraising avenue this year? Personalize your corporate donation requests. Search for businesses with shared values.

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Philanthropy Values Construction Homelessness 52

Top Nonprofits

MARCH 4, 2024

In a multichannel fundraising strategy , corporate giving is one of the most effective fundraising avenues for nonprofits. With that in mind, how can your nonprofit earn more from this lucrative fundraising avenue this year? Personalize your corporate donation requests. Search for businesses with shared values.

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Philanthropy Values Construction Homelessness 52

Bloomerang

AUGUST 30, 2023

Your nonprofit is quickly growing, bringing in more donations than ever before and fostering a strong donor base. These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more.

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Fundraising Fundraising Public and Nonprofit Management Management 88

iMarketSmart

MARCH 13, 2024

Fundraising Waste This is what I am talking about. They do this using a variety of increasingly expensive methods such as: Direct mail Fundraising events Social media advertising Other digital advertising TV and radio advertising Do these work? A lot of time, money, sweat, and stress go into these types of fundraising strategies.

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Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 9, 2021

As a non-profit, one your primary goals is to spearhead fundraising initiatives that allow you to continue operating. Because of this, as you begin looking for the right investor, it’s important that you take a transformational approach to your pitch instead of a transactional approach. Start Shortlisting Investors.

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Non-Profits Philanthropy Values Environmental 98

Ann Green

MARCH 11, 2021

Your nonprofit website is a valuable tool for modern fundraising. Not only is it the first place prospects look to learn more about your organization, it’s also where current supporters go for updates on your mission and to explore upcoming opportunities. Nonprofit website UX encompasses how users interact with your site.

Advertising 89

Advertising Nonprofits Recruitment Health 89

Nonprofit Tech for Good

FEBRUARY 18, 2022

If you have yet to experience virtual reality (VR), your first adventure into the metaverse using an Oculus Quest will provoke many self exclamations of awe and amazement. When setting up your Oculus Quest for the first time, take your time to visually explore your virtual reality. So, before opening the box: ?

Universities 134

Universities Nonprofits Culture Marketing 134

Marketing for the Modern Nonprofit

MAY 20, 2022

It’s easy to see why supporters would turn to the internet to engage with your nonprofit, as well! Your nonprofit’s website is a key channel to connect with supporters, receive donations, and raise awareness for your mission. So, let’s get started! Let’s consider online fundraising. Joining your email list.

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Nonprofit Tech for Good

AUGUST 29, 2022

Now let’s take a moment to consider this value in terms of fundraising, marketing, and program execution. Volunteers can have an enormous impact on reaching your goals. The challenge that many nonprofits experience is that volunteers start out excited, but the excitement soon fades, and so does their participation.

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Management Recruitment Nonprofits Technology 109

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. If your nonprofit has a Twitterer on staff, then set them free to tweet.

Public and Nonprofit Management 140

Public and Nonprofit Management Nonprofits Activism Advertising 140

Kivi's Nonprofit Communications Blog

JANUARY 15, 2020

For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. .

Nonprofits 101

Nonprofits Management Energy Communication 101

Get Fully Funded

OCTOBER 31, 2022

The holidays are coming soon and that means you need to be ready to make the most of it, starting with getting your nonprofit website spiffed up, donor friendly, and ready to receive donations. But, if you’re like most people, you haven’t looked at your website in a while. What should you be looking at to spruce up your site?

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Nonprofits Homelessness Associations Nonprofit Organizations 89

Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. They speak to supporters with authenticity and display your story in a way that easily grabs the viewer’s heart. Nonprofit fundraising videos help you raise more money. Videos show as well as tell.

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Fundraising Fundraising Nonprofits Energy 98

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter.

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Marketing Marketing Retail Food 214

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. 1) Set up and prioritize LinkedIn Pages in your social media strategy.

Public and Social Policy 144

Public and Social Policy Nonprofits Activism Leadership 144

Bloomerang

FEBRUARY 21, 2024

A raffle is an easy way to increase fundraising revenue and engage supporters at events. Let’s start by answering a few frequently asked questions to understand how raffles function. Raffles often take place at fundraising events like galas or auctions. Raffle basket FAQs How does a raffle work?

Public and Nonprofit Management 75

Public and Nonprofit Management Food Construction Technology 75

Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

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Fundraising Fundraising Values Retention 128

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yes, your nonprofit is a brand. And, yes, your donors are consumers.

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Retention Non-Profits Values Foundations 141

iMarketSmart

JUNE 18, 2021

In my previous post I outlined the 3 types of marketing automation tools fundraising operations really should understand. Plus, I said it can help you move your mid-level donors up. In this post I’ll detail how automation technology helps people like you win big in the era of Fundraising Climate Change. . Quick review.

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Marketing Marketing Values Nonprofits 97

iMarketSmart

JUNE 16, 2021

1- Basic automation: mass email automation . Most of the email automation examples listed earlier fall into this basic category. This includes giving receipts, thank-you emails, autoresponders, etc. 2- Mid-level automation: mass email + campaign automation. 2- Mid-level automation: mass email + campaign automation.

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Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. The post starts off with general guidance.

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Fundraising Fundraising Finance Retention 75

Selfish Giving

NOVEMBER 28, 2011

Join Hubspot and me for a FREE webinar on how to recruit more sponsors and corporate partners with inbound marketing this Thursday, December 1st at 1pm EST. On this blog and in Cause Marketing for Dummies I talk a lot about how blogging , social media and SEO can help nonprofits land more sponsors and corporate partners.

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Recruitment Marketing Marketing Education 233

Get Fully Funded

JULY 21, 2022

If you’ve taken on a virtual fundraising campaign before, you know it can be hard work. Members not knowing how to use your virtual donation platform , or not even knowing about your campaign in the first place. Tie your fundraising to your advocacy efforts. Invest in effective online fundraising tools.

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Fundraising Fundraising Management Marketing 52

Kivi's Nonprofit Communications Blog

SEPTEMBER 17, 2018

This series lets you describe your workday in your own words. Nick Houser has eight years’ experience writing, including time as a copywriter, online news reporter, sports columnist and now marketing and communications manager with the Sacramento Children’s Home. . We’d love to feature YOU in this series! to 12:00 p.m.

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Communication Public and Nonprofit Management Nonprofits Energy 65

Bloomerang

APRIL 12, 2021

When you’re determining who to cultivate for your major donor portfolio, do you simply look at everyone who gave more than $1,000 (or whatever your major gift amount is) and dump them all into your portfolio for the year? Tier your donors. Where Do Qualifying and Tiering Donors Fall Within Major Gift Fundraising?

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Communication Fundraising Fundraising Management 75

Marketing for the Modern Nonprofit

OCTOBER 11, 2022

This post is a guest blog by Ira Horowitz of Cornershop Creative. Your nonprofit’s website can play a key role in getting more support for your cause, whether you’re working to combat child hunger in your local community or supporting efforts to preserve endangered species around the world. .

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Nonprofits Activism Communication Marketing 83

NonProfit Hub

MAY 2, 2017

Nonprofit marketing is a tough thing to wrap your head around. In order to pick and choose strategies that are right for your nonprofit, it’s easiest to start by looking at the big picture. Bookmark this page and come back to it whenever you’re looking for a refresher on marketing! Online Marketing.

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Marketing Marketing Nonprofits Values 51

Bloomerang

JUNE 14, 2021

Think about what changed for you, your nonprofit, and your constituencies. . How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies? Did you work on your culture of diversity, inclusiveness, and love of humanity ? .

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Technology Nonprofits Culture Production 119

iMarketSmart

MAY 17, 2023

If you’re a gift officer, are you feeling frustrated with your organization? If you’re in leadership at a nonprofit, how do you think your gift officers are feeling about their jobs? Like helping arrange fundraising events. If it’s more than one or two, consider taking a serious look at your organizational structure.

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Selfish Giving

FEBRUARY 29, 2020

Today, our legal expert, Karen Wu of Perlman & Perlman , is answering your questions on contracts. We are entering into a cause marketing promotion in which our charity will receive a portion of the proceeds from the sale of each Sellco widget. What provisions should be included in our cause marketing agreement?

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