Marketing for the Modern Nonprofit

NOVEMBER 9, 2022

This post is a guest blog by Jay Love, co-founder and current Chief Relationship Officer of Bloomerang. Facilitating matching gifts. Offering suggested giving amounts and recurring gift options. Facilitating matching gifts. Invest in a matching gift database that integrates into your fundraising tools.

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Top Nonprofits

JUNE 28, 2023

Major gifts are the largest gifts your nonprofit receives. And no matter what a major gift looks like for your organization—whether that be $10,000 or $100,000—these large donations can do wonders for your nonprofit. After all, in order to give a large gift (or even better, multiple large gifts!),

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Get Fully Funded

JULY 21, 2022

Promote matching gift opportunities. Your website: Your website is your digital information hub, offering members everything from your event calendar to your online blog. Promote matching gift opportunities. You encourage members to figure out whether they’re eligible for matching gifts through their employers.

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Bloomerang

JULY 5, 2021

Anyone in your organization can make a values match — whether as ambassador, advocate, or asker. . Per the Loyalty Barometer, 58% of consumers feel the most important way a brand can interact with them is through surprise offers and gifts. Donors know only one organization. Train all staff to be enthusiastic communicators.

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NonProfit Leadership Alliance

SEPTEMBER 6, 2022

Blog posts for your website. Blog posts may be used to target SEO keywords, explain various aspects of your mission, or announce initiatives at your organization. Try reaching out to a nonprofit web designer to discuss how you can better match other items with your website. Emails and campaigns. Donation solicitations.

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Ann Green

DECEMBER 13, 2022

This might include giving them free access to paid blog content, gifting them free merchandise, or providing access to a members-only course. Volunteer grants are donations employers make when their employees volunteer for a certain number of hours at a charitable organization like yours. Promote volunteer grants.

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iMarketSmart

SEPTEMBER 12, 2022

Researchers explain, “In socially stigmatized jobs … employees may be reluctant to share their titles.”[3]. Matching other stigmatized jobs, fundraisers often avoid clear job titles.[5] At one national fundraising conference, I gave away free copies of my book on charitable gift planning.[12] What’s the typical response?

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Ann Green

APRIL 2, 2020

Emphasize monthly gifts. You can also ask your monthly donors to upgrade or give an additional gift. . Vu Lee of NonprofitAF (a must-read blog) is asking foundations to step up by increasing their payout rate and simplifying the application process. Corporations could also help by providing a donation or matching funds.

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Get Fully Funded

APRIL 21, 2022

Volunteers or volunteer grants: when companies encourage their employees to volunteer with your organization, or even offer to paid days off in order to volunteer. The size of their audience (customers, social media following, employees). Before you start pitching companies, you need to put together a list of your ideal companies.

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iMarketSmart

JANUARY 9, 2019

More gifts can be closed at a much faster pace when an organization knows who’s most likely to act and can then present prospects with valuable offers matched to where they are in their journey. LIKE THIS BLOG POST? It enables them to move themselves through the consideration continuum at the time of their choosing.

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NonProfit Hub

MARCH 25, 2015

Look for areas where a partnership with your cause can help solve a business problem: connecting them with new customers, improving the customer experience, connecting them with potential employees, raising the profile of their company. Look for fun ways to build a relationship that matches the culture of the company.

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Bloomerang

JANUARY 7, 2022

Matching Gifts. In addition to soliciting gifts, why not take the day to recognize those who support your mission, like donors, volunteers, sponsors, grantees and vendors? Ask for a specific gift amount from supporters. Ask for a gift for a specific purpose. Posting blog articles with updates about the campaign. .

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Bloomerang

JULY 6, 2022

A robust donor portal where supporters can review their donation history, update their credit card information, and manage their recurring gifts. It describes how donors’ gifts can help support that mission and make a difference for animals in need. Contact information (to follow up later and thank donors for their gifts).

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iMarketSmart

APRIL 17, 2024

And more often than not, the people they identify turn out to not be viable candidates for major gifts. In fact, we’ve written about five popular donor discovery methods that fail more than they succeed, and leave gaping holes in your organization’s fundraising that gift officers must struggle to fill. There is a better way.

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Get Fully Funded

APRIL 29, 2021

Matching Gifts. Nonprofit websites have grappled with this problem for some time and have come to a few useful solutions, such as: Blog. Your blog can include posts, articles, and updates on your nonprofit’s field, your current programs, or anything else going on at your organization. Accessibility Features.

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iMarketSmart

MAY 2, 2022

How should a gift be structured? Yet, that isn’t how large gifts work. Large gifts come with instructions. Why do we need gift agreements, restrictions, campaigns, pledges, trusts, or donor advised funds? Now we need ‘blended gifts’ that stack these complications together. Why are large gifts so complicated?

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Bloomerang

AUGUST 28, 2021

You can read her awesome advice in many leading industry publications and blogs, as well as her own website. I’m going to share some website tweaks to help you boost your conversion rate for online gifts. Maybe we segment our major gift donors. . But if you all don’t know Rachel, she’s super awesome.

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iMarketSmart

DECEMBER 19, 2022

In other words, “I am the kind of person who makes gifts like this.” Because of my people, i.e., “People like me make gifts like this.”. In other words, “The gift will make this tangible (visualizable) impact.”. Connect the gift with the full story cycle. Ask for the gift. 43] “What inspired your first gift?”[44]

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iMarketSmart

DECEMBER 5, 2022

Each has capacity to make a $10,000 gift. Each has a 75% chance of making that gift. Each has capacity to make a $1 million gift. Each has a 3% chance of making that gift. Suppose you make one gift proposal per week. Three out of four weeks, you bring back a big gift. Interest in giving is high. Scenario 2.

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iMarketSmart

OCTOBER 3, 2022

The guiding sage matches donor desires with specific organizational projects. The guiding sage pairs donor preferences with ideal gift structures. The guiding sage encourages gifts of assets. The guiding sage advances the donor’s hero story after the gift. Let’s start with the gift. Organizations can do this.

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Kivi's Nonprofit Communications Blog

NOVEMBER 20, 2015

Double the Donation has made their entire database of matching gift companies searchable for free for nonprofits for the Giving Tuesday period. Pam Grow is also hosting The Nonprofit Blog Carnival this month and taking submissions until next Friday, November 27th. And Pam Grow asks if your nonprofit is ready for #GivingTuesday.

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Bloomerang

APRIL 16, 2021

She’s on, you know, all the leading blogs. But it’s not very likely that somebody who is unaware is going to go from being unaware of your organization to, all of a sudden, making a big gift, let’s say, or taking an action that involves like a deep commitment. So buy those books. And she’s been all over.

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Bloomerang

OCTOBER 2, 2021

Go read her blog. She does batch gift entry. You could say, “Mary, I would love to get your suggestions of how we can improve our batch gift entry process. ” Those are priorities because our new site’s going to go live in two months, and that stuff has to match. She’s got awesome resources.

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Bloomerang

MAY 7, 2021

You know, so much of what I talk about, what all these webinars, what blog posts, everything out there is talking about is it’s really going into strategy tactics, you know, objectives, all the what we do that supports our mission, vision, and goals. population make 72% of all gifts to nonprofit organizations. of the U.S.

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Bloomerang

JUNE 19, 2021

I used, in terms of tracking donations, I used the Soft Credit function in our database and allowed that to keep track of a gift that came in from someone that was influenced by one of the young professionals board members. So then I could run a very easy report in that database to see which gifts were influenced by them.

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