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How Fundraisers Can Reconcile the Competition that Exists Between Your Donors’ & Administrators’ Hero Stories

iMarketSmart

Advance the donor’s hero story. The donor is the hero. For this operations side, the donor-hero story does not work. In the donor-hero story, charity administrators are minions. Embracing the donor-hero story inspires fundraising. What works for this group is the administrator-hero story.[1] Story conflict.

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The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

1] But they didn’t focus on heroes. Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. In a crisis, a hero will save you. A hero is Able and willing To deliver transactionally unjustified protection In a time of crisis or need.

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How questions uncover meaningful victories in the donor’s hero story

iMarketSmart

It really says, “Tell me your ideal donor-hero story.”. Another version restricts the answer to philanthropy. The donor can define a victory without contemplating the meaning of life. I’m not even your philanthropy advisor. Doesn’t she realize we are the heroes here?]”. Defining victory after the legacy gift.

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How blockbuster movies can help you make the perfect fundraising ask

iMarketSmart

The prospective hero must choose: Stay in his small, self-focused, ordinary world, or. Along the way, a guiding sage will help the hero. This sage will introduce the hero to friends, allies, and magical instruments. This sage will introduce the hero to friends, allies, and magical instruments. The journey won’t be easy.

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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

Another questions, “If philanthropy is all about relationships, then why do metrics only measure money?”[3]. The “one big thing” in fundraising is always the same: Advance the donor’s hero story. She advances the donor’s hero story as the donor’s “guiding-sage.” Advancing the donor’s hero story can deliver big value.

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The Importance of Asking Permission to Ask More Questions

iMarketSmart

The one big thing in fundraising is always the same: Advance the donor’s hero story. In the donor’s hero story, the fundraiser is the guiding sage. She helps the donor complete the hero’s journey. The victory brings the hero external and internal honor. It gets the donor to define what they think is important.

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Why Questions are Important to Advance the Donor’s Hero Story

iMarketSmart

The “one big thing” in fundraising is this: Advance the donor’s hero story. The hero’s journey[2] begins in the hero’s original world. This defines his[3] original identity. The hero returns, bringing improvement to his original world. He has become a transformed (internal) and honored (external) victorious hero.