How Fundraisers Can Reconcile the Competition that Exists Between Your Donors’ & Administrators’ Hero Stories
iMarketSmart
OCTOBER 10, 2022
Advance the donor’s hero story. The donor is the hero. For this operations side, the donor-hero story does not work. In the donor-hero story, charity administrators are minions. Embracing the donor-hero story inspires fundraising. What works for this group is the administrator-hero story.[1] Story conflict.
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