Newsletter: Sponsorship vs Cause Marketing Smackdown ; The Last Toy Store Standing ; 'Obscene' Charity Campaign Raises $500K
Selfish Giving
APRIL 4, 2018
A company sponsors your nonprofit's event or program so that they can market their business to your supporters. The company benefits too as they earn a "halo" with stakeholders that may increase sales and build brand loyalty. That's why I'm always talking about things that can build your brand like content marketing !)
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