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How to build deeper connections with your donors using surveys

iMarketSmart

It’s easy to think of this as face-to-face, one-on-one conversations. It’s still possible to ask questions. It’s important to have a legitimate reason to ask.[2] 2] It’s also important that reasons appear legitimate. But it de-legitimizes the questions. But sometimes that isn’t feasible. Or they’re too far away.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

But it’s fine. One day, a passing wealthy donor will recognize their plight and write a million-dollar check! It’s fun to engage in magical thinking. And besides, the struggling nonprofit is doing good things; it deserves a big gift. It feels almost plausible. It makes it harder to see the obvious.

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Birthing Black: Community Birth Centers as Portals to Gentle Futures

NonProfit Quarterly

Click here to download this article as it appears in the magazine, with accompanying artwork. It’s unlike any healthcare appointment you have had , and when it’s time to go , you almost don’t want to leave. It’s unlike any healthcare appointment you have had , and when it’s time to go , you almost don’t want to leave.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

But it’s fine. One day, a passing wealthy donor will recognize their plight and write a million-dollar check! It’s fun to engage in magical thinking. And besides, the struggling nonprofit is doing good things; it deserves a big gift. It feels almost plausible. It makes it harder to see the obvious.

Values 52
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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

For example, it can enhance public reputation. It can also deliver transcendent value. It comes from a moral identity. It may feel far removed from the rational world of natural selection and game theory. But it does connect. It connects in this way. More precisely, it’s a pro-social code.[3]