Nonprofit Marketing Insights by GlobalOwls

OCTOBER 5, 2023

Leveraging digital platforms effectively can help nonprofits expand their reach, attract volunteers, and secure much-needed donations. This blog post looks at the fundamental digital marketing basics that every nonprofit should consider to maximize its impact. Email Marketing Having an email list is crucial for nonprofits.

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Nonprofit Organizations Nonprofit Organizations Marketing Marketing 98

Donorbox Nonprofit

APRIL 20, 2023

Text-to-give has revolutionized the way people donate using their smartphones, making it easier to give and more beneficial for nonprofits and religious organizations. In this article, we’re going to […] The post 10 Successful Text-to-Give Campaigns by Nonprofits appeared first on Nonprofit Blog.

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Nonprofit Tech for Good

APRIL 23, 2023

AI as a writing tool can make you even more efficient and give you time to do other things like plan great fundraising campaigns. It is trained on a massive dataset of text and code, and it can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way.

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Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

Yes, a blog is vital to sharing stories about your organization and the passionate ambassadors you have on your team -but an e-newsletter goes one step further to keep your core audience of supporters and key donors up-to-date. Notify Them of Donation Campaigns. Invitations to Events. Keep Audiences Informed with Newsletters.

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Non-Profits Marketing Marketing Nonprofits 145

Selfish Giving

JULY 3, 2013

You can read about it in my monthly post on the For Momentum blog. For a second year, Napa Auto Parts is re-launching its Get Back and Give Back Campaign to support the Intrepid Fallen Heroes Fund. Customers can choose to donate all or a portion of these rebates, and Napa will donate $1 to the IFHF for any redeemed rebate.

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Marketing Marketing 239

Candid

NOVEMBER 14, 2023

Before kicking off your #GivingTuesday (on November 28 th this year) and year-end giving campaign, send fun social media posts, emails, or postcards thanking your supporters and sharing an impact story to remind them what their contributions made possible. People are more generous at the end of the year.

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Fundraising Coach

APRIL 2, 2024

All of this involvement is referred to as donor engagement. The more that your donors engage with your nonprofit, the more likely they are to stay engaged and become lifelong supporters who help you serve more beneficiaries. Be genuine when asking donors to engage. Donor engagement isn’t just about employing the right strategies.

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Bloomerang

AUGUST 30, 2023

Your nonprofit is quickly growing, bringing in more donations than ever before and fostering a strong donor base. Types of fundraising software to consider When you think about fundraising software, you probably first think of online donation platforms that allow nonprofits to facilitate online gifts. Peer-to-peer fundraising pages.

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Fundraising Fundraising Public and Nonprofit Management Management 90

Bloomerang

OCTOBER 30, 2023

Less than one in five new donors who donated on GivingTuesday will give a second gift, according to the Fundraising Effectiveness Project. Make phone calls or send text messages that solely express your thanks. Share the impact Share the impact of your GivingTuesday donations. We must do better. Here’s how you can beat the odds.

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Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Show appreciation for their contributions and keep them informed about the impact of their donations. The post starts off with general guidance.

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NonProfit Leadership Alliance

SEPTEMBER 6, 2022

Include information about the font, style, and weight of the text you use to write your message. Therefore, create a marketing calendar to define the different marketing messages, channels, and campaigns you’ll have for a set period of time. . However, this brand needs to be applied across more than just your website. Typography.

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Bloomerang

AUGUST 22, 2023

Bloomerang’s fundraising tools include customizable giving pages, peer-to-peer fundraising and crowdfunding capabilities, text-to-donate functionality, and more. Manage all online campaigns from one convenient system to monitor fundraising progress and donor engagement. Seamless payment processing. Mobile app.

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Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Even platforms with no recurring monthly or yearly fee may require a transaction or processing fee to process donations. Software solutions keep the nonprofit sector in motion.

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Public and Nonprofit Management Nonprofits Management Public and Social Policy 88

Socailbrite

OCTOBER 6, 2022

Organizations that moved to online and text campaigns via social networks seemed to fare especially well. In addition, nonprofits’ mobile audience for text campaigns jumped 26%. According to The Blackbaud Institute , 28% of all nonprofit donations in 2021 came from a mobile device.

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Nonprofit Tech for Good

DECEMBER 8, 2021

According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. Thank you and Happy New Year!

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Marketing Marketing Fundraising Fundraising 126

Marketing for the Modern Nonprofit

NOVEMBER 17, 2022

This post is a guest blog by Patrick Alderdice at Pennington and Co. . It’s important for every nonprofit organization to keep a pulse on fundraising trends and adjust their strategies accordingly to give their campaigns the best possible chance of success. In fact, Inside Higher Ed asserts that alumni donations to U.S.

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Fundraising Fundraising Universities Communication 98

Nonprofit Tech for Good

APRIL 15, 2020

This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. 1) Ensure that your donation page(s) have the same branding as your website.

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Get Fully Funded

JANUARY 24, 2024

For example, if you use Salesforce and its marketing automation add-on, you can populate emails with data like donors’ first names and most recent donation amounts. This series might look like: Immediately after a first-time donation, donors get a short letter thanking them for the donation and welcoming them to your nonprofit’s community.

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Sociology Retention Universities Culture 59

Marketing for the Modern Nonprofit

OCTOBER 11, 2022

This post is a guest blog by Ira Horowitz of Cornershop Creative. Perhaps your navigation menu is a little jumbled, or your site’s images and graphics lack alternative text, leaving gaps in the user experience for those using assistive technology. Strong web design drives more donations. . Does the website load quickly?

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Nonprofits Activism Communication Marketing 83

Bloomerang

JULY 14, 2023

But I need some fresh ideas beyond just sending an email. — Clueless in Seattle Dear Clueless, Let me offer two clues: (1) a better donation page, and (2) multi-channel promotion. First, optimize your donation landing page for monthly giving. One famous study looked at how to increase organ donations. Let’s dig in.

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Technology Activism Values Fundraising 76

Fundraising Coach

NOVEMBER 2, 2021

You can use these credits to place targeted ads in Google search results to bring visitors to your website where they can donate, volunteer, and engage with your cause. Keep your campaigns updated. Develop a blog. The Google Ad Grant is a digital marketing powerhouse that can amplify your nonprofit’s online strategy.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 1) Implement Donation Page Best Practices. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

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Fundraising Fundraising Nonprofits Public and Nonprofit Management 135

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. You should also look at content like past newsletters, social media and blog posts, and your website to see what types of images your organization typically uses. Let’s get started. And above all, always include your nonprofit’s name and logo prominently.

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Candid

MARCH 14, 2024

At Candid, we don’t have cute animals, we don’t have historical collections, and we can’t even capture the work that we do because it’s primarily digital. Despite that, we’ve found ways to come up with a lot of content that is engaging, and sometimes even entertaining. At Candid, our mission is to get you the information you need to do good.

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Education Education Marketing Marketing 98

Top Nonprofits

APRIL 11, 2023

Making direct mail feel authentically personal is one of the most critical factors in your campaign’s success. Let’s get started by discussing how you can use data to add individualized messaging to your direct mail campaign. Direct mail fundraising is an impactful tool that your nonprofit can use to connect with donors of all ages.

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Top Nonprofits

AUGUST 28, 2023

Imagine this—you’re on a set campaign time limit and you need a fundraising method that raises revenue fast. To evaluate your platform’s user-friendliness, reference this checklist: Campaign creation process. How easily can you upload images or text? Ensure you can replicate your campaign vision on both mobile and desktop.

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Fundraising Fundraising Associations Production 52

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

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Nonprofit Organizations Nonprofit Organizations Nonprofits Activism 36

Top Nonprofits

MARCH 16, 2022

It’s what you use to drive engagement, donations, and awareness of your organization. Double-check that your website content strategy is up-to-date, including information such as: Donation information. Make sure your donation form is updated with the latest, most relevant campaign information. Your content is out of date.

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Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. This digital shift was accelerated further by COVID-19.

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Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Get Fully Funded

JANUARY 27, 2022

Then, you see it: a bold, eye-catching button urging you to “Donate Now.” The button takes you right to the organization’s online donation page, where you quickly complete the donation form. For instance, do you want website visitors to donate, volunteer, become advocates , or sign up for your newsletter?

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Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. With more than 500 million blogs worldwide, many nonprofits may think that the world does not need another blog, but that’s simply not the case.

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Public and Social Policy Nonprofits Food Environmental 141

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Many of us know mobile messaging as texting , or if we’ve been using it long enough, as SMS (short messaging service) and MMS (multimedia messaging service.) What is mobile messaging?

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Selfish Giving

JULY 17, 2019

But through July 23rd, ALDI is hoping these quarters unlock a million dollar donation to Alex's Lemonade Stand Foundation. My favorite ice tea company Honest Tea has vending machines that let you add a donation. How to write a blog post in 2019. Images are more powerful than text. Upgrade your text to visuals. [1:37

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Bloomerang

JUNE 15, 2022

Winning Fundraising Campaigns that Hit the Fundraising Jackpot. Rachel Clemens, CMO of Mighty Citizen joined me to share 13 fundraising campaigns and examples loaded with personality, authenticity, humor, vulnerability and humanity. The energy and enthusiasm at AFP ICON 2022 was palpable. Watch her story live here. .

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Participation and motivation Retention Finance Energy 120

Candid

OCTOBER 17, 2022

You’ve probably been bombarded lately by expert advice on what to do for GivingTuesday campaign. This is critical to make sure donations are going to the right place. Use your Candid profile on GuideStar as inspiration for a GivingTuesday social media campaign. The same rule often applies for donations. I know I have.

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Nonprofit Marketing Insights by GlobalOwls

OCTOBER 2, 2023

This ensures that relevant traffic will be driven to your site, engage your online audience and increase the number of donations you receive – which is the primary goal, after all. This can be anything from pictures , videos, blog posts, tweets, reviews and anything and everything you can think of. Reach your goals faster!

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Non-Profits Nonprofits Psychology Marketing 52

Marketing for the Modern Nonprofit

MAY 20, 2022

Your nonprofit’s website is a key channel to connect with supporters, receive donations, and raise awareness for your mission. Across the site, you see a number of “Donate here!” buttons that send you to the nonprofit’s donation page. buttons that send you to the nonprofit’s donation page. So, let’s get started!

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Non-Profits Nonprofit governance and management Non-Profit Management Nonprofits 73