Do Your Headlines Deliver? Nonprofit Wordsmithing Makes a Difference
Getting Attention
JULY 9, 2014
Upworthy’s “curiosity gap” approach to click-enticing headlines is now widely imitated and even parodied. I love Upworthy , and I regularly send communications colleagues to their amazing “ How to make that one thing go viral ” slide deck. No, not Upworthy. Can you guess whose story that is?
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