iMarketSmart

MAY 15, 2024

Far too many gift officers and other fundraisers give up too easily when they don’t get a positive response from their donor prospects. Why would fundraising be any different? They’re Busy Even people who want to hear from you are still busy. Persistence pays dividends. In fact, it’s true in life. That takes persistence.

Communication 52

Communication Fundraising Fundraising Philanthropy 52

Get Fully Funded

APRIL 9, 2023

Your words matter when you’re trying to get people to donate. If you inspire people, you’ll get a gift. If you bore people or confuse them, you won’t. It means you have to PLAN what you’ll say and think about who you’re saying it to, not just hurry through the task of writing so you can mark it off your “to do” list.

Psychology 122

Psychology Homelessness Fundraising Fundraising 122

Candid

FEBRUARY 8, 2024

We at Independent Sector (IS) and the Council on Foundations are deeply concerned that a ruling in favor of AAER would pose a direct threat to First Amendment rights, including philanthropy’s right to exercise its views through giving. Why would this case against a small foundation threaten First Amendment rights for the entire sector?

Values 119

Values Philanthropy Foundations Education 119

iMarketSmart

APRIL 17, 2024

And more often than not, the people they identify turn out to not be viable candidates for major gifts. The way to know if a person is interested in your mission is to give them opportunities to raise their hand and involve themselves with your organization in some way. Why Do These Strategies Work? There is a better way.

Participation and motivation 52

Participation and motivation Values Activism Fundraising 52

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Include things that people want to know about, like any of these ideas below: Event Invitations – Do you have an event coming up?

Marketing 124

Marketing Marketing Nonprofits Values 124

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 23, 2023

Chapters Why Cover Media Matters in Social Media Cover videos are a powerful tool for showcasing your brand’s story and attracting the attention of visitors to your page. These videos allow you to convey your unique qualities and reasons why people should be interested in your brand. click on the link in your bio).

Marketing 97

Marketing Marketing Production Culture 97

Selfish Giving

MAY 24, 2023

I had a good crowd, people were engaged, and they asked lots of wicked smahht questions! ???? Why are partnership teams making their jobs harder BY NOT using case studies? ? Just do case studies on the partnerships you want more of. With people's crazy schedules, case studies can take months to finish. How can I help?

Children 130

Children Finance Food Health 130

iMarketSmart

MARCH 20, 2024

We’re going to give you three legacy giving language tools you can use to bring up the idea of a planned gift, and none of them require going near the subject of death. The best thing about these planned giving strategies is that they are backed by research. They do it all the time for causes they care about.

Fundraising 59

Fundraising Fundraising Construction Universities 59

Get Fully Funded

JANUARY 1, 2024

Many founders do.) Or you may ask your friends, coworkers, and family to give a few bucks. But long term, you can’t run an entire organization from the generosity of only a handful of people. In short, they can see what worked and what didn’t, and use that to decide what to do in the coming year. Say “HOW can we do that?”

Fundraising 111

Fundraising Fundraising Nonprofits Public and Nonprofit Management 111

Selfish Giving

MARCH 8, 2023

Remember, the top-of-funnel is where people first become aware of your partnership program. Joshua begins by explaining why you need top-of-funnel content. Your team knows what it's doing and qualified to speak about the subject. Hiring coachable people is critical for your partnership team's success. So why use it?

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Production 130

Candid

MARCH 5, 2024

Your first and best prospective donors are people you already know The central tenet of fundraising is that it’s about relationships and trust. Highlight your organization’s values and appeal to people who share them and will likely champion your work. Bring on the board Your other early-stage prospective donors are your board members.

Nonprofit governance and management 98

Nonprofit governance and management Finance Nonprofits Values 98

Candid

SEPTEMBER 21, 2023

One of the most common reasons people analyze Candid’s grant data is to understand year-over-year giving trends in the sector. To do so, it’s easy to assume that the best place to start is with as much data as possible. In this blog, we share a bit about what this data set is, why we use it, and how you can, too.

Foundations 116

Foundations Governance Philanthropy Values 116

iMarketSmart

FEBRUARY 7, 2024

Understanding the motives for why donors make major gifts is a big part of successful fundraising. And there are many tangible reasons why donors give , such as righting wrongs and honoring a family member or friend. There are also primal motives for giving that the donors themselves are probably not even aware of.

Universities 52

Universities Values Education Education 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 8, 2023

Over 52% of all website visits come from mobile devices and people expect nothing less than a mobile-optimized, fast loading website that’s easy to navigate and well designed. That’s why I’ve listed 9 tips to make your NGO’s website as effective and awesome as possible. Statista ) Email’s average ROI is 28.5%

Law 145

Law Advertising Collaborations Marketing 145

Bloomerang

FEBRUARY 26, 2024

Why am I bothering with this? What does it have to do with fundraising and nonprofits? Actually, it has to do with everything. Consider the hours of time you spend reading articles and books, attending webinars, conferences and meetings, watching videos, and whatever else you generally do to explore and develop new skills.

Values 91

Values Governance Leadership Fundraising 91

iMarketSmart

DECEMBER 13, 2023

Ever wonder why what you do is called ‘advancement’? Here’s why: The process for making a major gift is a highly considered decision. After all, giving away your hard earned money is not natural. But, when an individual’s motivations are strong and understood by themselves, their inclination to give grows.

Values 52

Values Fundraising Fundraising Philanthropy 52

iMarketSmart

MARCH 6, 2024

It originates from Dr. Russell James, a National Association of Charitable Gift Planners Hall of Famer who has spent decades studying major giving and planned gifts. Major giving is ultimately about the donor and the story they want to tell about their own lives. They aren’t giving or getting involved just for a tax write-off.

Fundraising 52

Fundraising Fundraising Universities Philanthropy 52

iMarketSmart

DECEMBER 15, 2023

People aren’t interested in them anymore. If you fancy yourself clever, persuasive, charismatic, or irresistible, I challenge you to see how many people you can get to use a phone booth on any given day. People look at you as if you are from another time as in “Where have you been?” Tastes change.

Psychology 52

Psychology Culture Philanthropy Production 52

iMarketSmart

AUGUST 15, 2022

It can do more for the donor than just consuming more stuff would do. Look at the many great things we are doing. Give to us.”. These are people who willingly accept lower pay. They endure all this so that they can do work with meaning. They do this so that they can be part of a hero story.

Public and Nonprofit Management 98

Public and Nonprofit Management Non-Profits Retention Management 98

iMarketSmart

MARCH 13, 2024

First, let’s clarify what I’m talking about, and what I’m not talking about, and then we’ll get to some examples and what to do instead. They do this using a variety of increasingly expensive methods such as: Direct mail Fundraising events Social media advertising Other digital advertising TV and radio advertising Do these work?

Fundraising 52

Fundraising Fundraising Universities Advertising 52

Bloomerang

JULY 26, 2022

On Wednesday, July 13, Bill Gates started a Twitter thread with an interesting observation: Several huge global setbacks over the past few years have left many people discouraged and wondering whether the world is destined to get worse. That the work you do as nonprofit professionals is important but ultimately futile? .

Foundations 111

Foundations Nonprofits Retention Health 111

Candid

JANUARY 11, 2022

Reposted from the Candid Learning blog. Flexible giving options. Data from Classy’s annual Why America Gives report shows that donors are not only starting, but completing more donations on their mobile devices than ever before. There’s also growing enthusiasm around giving through QR codes, smartwatches, and wearables.

Fundraising 131

Fundraising Fundraising Technology Nonprofit Accountability 131

iMarketSmart

APRIL 10, 2024

Modern media and entertainment haven’t helped, because pretty much every portrayal of wealthy people in films and TV shows presents them in some version of this caricature. You can’t make good relationships with people you inwardly despise or envy… and let’s get real – this is mostly about envy. The donor is still the one giving.

Fundraising 52

Fundraising Fundraising Values Children 52

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Search Engine Optimization. But you can change that.

Environmental 103

Environmental Nonprofits Food Values 103

iMarketSmart

AUGUST 25, 2023

Not as many people give according to our “strategic pillars” as we would like to believe or as our fundraising reports suggest. In fact, we make a mistake in setting up gift accounting systems according to those pillars in the false belief that most people will give according to what we want.

Disaster Relief 52

Disaster Relief Psychology Philanthropy Culture 52

Clairification

SEPTEMBER 7, 2023

Because as we approach what I call the “Grateful for Blessings Holidays” (emotional trigger) and the end of the calendar year (financial/tax trigger), people naturally turn their thoughts toward generosity and philanthropic giving. This is the magic season for fundraising.

Nonprofits 67

Nonprofits Production Fundraising Fundraising 67

iMarketSmart

FEBRUARY 28, 2024

I think too many major gifts fundraisers – and people in most other industries as well – are not using their LinkedIn profiles to their fullest potential. LinkedIn is the social media platform with the highest concentration of wealthy people. We’re going to give you several practical strategies to use. What do donors want?

Values 98

Values Collaborations Education Education 98

Candid

APRIL 4, 2023

In this blog post, we’ll not only explore the importance of building strong networks and how to find the folks with whom to prioritize building relationships. Why it pays to build relationships with nonprofit funders Grant funding plays a critical role in ensuring the survival and success of many nonprofits.

Nonprofit Administration and Development 119

Nonprofit Administration and Development Public and Nonprofit Management Foundations Nonprofits 119

iMarketSmart

FEBRUARY 14, 2024

How do you find, attract, and qualify people who can give major gifts to your nonprofit organization? Gift officers lose so much time on prospects who don’t want to give, don’t want to talk, and don’t have the capacity to give transformational gifts even if they wanted to. It’s a problem as old as fundraising.

Values 52

Values Medical Technology Fundraising 52

Candid

MAY 18, 2022

Specifically, they saw the exhibition Giving in America , which includes one of the first copies of Foundation Directory. Amanda’s role is to build a collection of objects telling stories about Americans’ giving throughout our history. Can you give a little bit of background on the exhibition Giving in America ?

Philanthropy 98

Philanthropy Foundations Education Education 98

iMarketSmart

SEPTEMBER 22, 2023

Why, of all people, would a donor want to build a relationship with a fundraiser? No one will do a better job of finding the best way for them to give. No one will do a better job of brokering relevant, satisfying relationships with other members of the organization. Talk about conditional love.

Fundraising 52

Fundraising Fundraising Psychology Culture 52

iMarketSmart

MARCH 1, 2024

It began when two or more people saw a common need or opportunity and resolved to work together to do something about it. People gave what they had – a strong back, carpentry or stone mason skills, food or a portion of their crops. Do we need anything more than good intent and someplace to chat, real or virtual?

Fundraising 52

Fundraising Fundraising Philanthropy Psychology 52

Nonprofit Fixer

AUGUST 8, 2023

In this blog post, you’ll learn how to turn your board from reluctant fundraisers into invaluable partners. But most people don’t see fundraising as a joy. Unfortunately, most nonprofit boards are packed with people who feel this way. People have guilt about having money and even try explaining it away. I got it on sale.”

Fundraising 98

Fundraising Fundraising Nonprofit governance and management Governance 98

iMarketSmart

JUNE 7, 2023

It’s hard to work very long in fundraising without ‘learning’ that donors don’t give because they weren’t asked. The Problem with This Fundraising Myth This fundraising myth has profound implications for how major gift officers in particular—but also the rest of the organization—spend their time and do their jobs. And gift officers?

Nonprofit Administration and Development 98

Nonprofit Administration and Development Fundraising Fundraising Collaborations 98

Jeff Brooks

NOVEMBER 14, 2022

When you do things the way everyone does everything, your message becomes white noise. People don't notice it. This is why effective fundraising is so often "ugly." November Giving Report. Before the year-end rush is in full swing, send a letter to donors that summarizes their giving so far this year.

Fundraising 97

Fundraising Fundraising Education Education 97

iMarketSmart

DECEMBER 20, 2023

A) Being convinced to give B)Deciding to give on your own? It is to plant the idea to give in the minds of your prospects so they decide to give on their own. The donor wants to give because it was ‘their idea.’ In the real world, how do you do appreciative inquiry? What results in a bigger gift?

Associations 52

Associations Values Fundraising Fundraising 52

MNA Association

OCTOBER 13, 2023

We know that nonprofits led by people of color are underrepresented in our membership. Since that time, we have taken steps to do just that – moving quickly at moments and almost not-at-all for other long stretches of time. Do we value never-quite-polished enough protection over taking a risk and stumbling in public?

Public and Nonprofit Management 98

Public and Nonprofit Management Associations Values Health 98