How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)
iMarketSmart
MARCH 27, 2022
For nonprofit managers, numbers are important. Another group could donate to save eight children. The cost to save one child was the same as the cost to save eight children. Rebate versus matching: does how we subsidize charitable contributions matter? Psychology & Marketing, 38(2), 328-337. [11]
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