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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. Rebate versus matching: does how we subsidize charitable contributions matter? Subsidizing charitable giving with rebates or matching: Further laboratory evidence. Small matches and charitable giving: Evidence from a natural field experiment. The answer key!

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5 Reasons Why You Should Focus Your Fundraising On Foundations, Funds, Trusts, and Endowments

iMarketSmart

It reveals the psychology of giving and wealth. Charitable foundations, funds, and trusts attract huge donations. Step 1: Donor gives to a charitable fund that he controls. Step 2: Donor manages the assets in the charitable fund. The government recognizes this. But through a nonprofit he can.