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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Over that time, I have witnessed an increased emphasis on naming opportunities for buildings and a decreased emphasis on ethical practice in capital fundraising where naming gifts often serve as marketing or reputation enhancing vehicles for donors that overshadow sincere charitable intent.

Ethics 122
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

It is, in particular, about delivering the kind of value that only philanthropy can. Philanthropy can help me decide. What if, through philanthropy, one potential partner displays financial strength? How corporate charitable contributions enhance revenue growth. Journal of Business Ethics, 61 (1), 29-44. [19]

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

It is, in particular, about delivering the kind of value that only philanthropy can. Philanthropy can help me decide. What if, through philanthropy, one potential partner displays financial strength? How corporate charitable contributions enhance revenue growth. Journal of Business Ethics, 61 (1), 29-44. [19]

Values 52