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Newsletter: Top Social Impact & Partnership Trends of 2022 ; Company to Staff: Get a booster, We'll Give Food Bank $100 ; How Your Nonprofit Can Use QR Codes

Selfish Giving

Action-triggered cause marketing for the win! ?? Marketing Your Cause 1. A guide to asking your supporters to identify their race , ethnicity, gender, or sexual orientation. If you don't know who your supporters are you can't market them to potential partners. Think about the possibilities for cause marketing!

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Is Your Nonprofit Going The Way Of The GOP?

The Agitator

Have we so ignored the ethnic dimensions of fundraising that we are damaging our own future? What I am questioning is the long-term effect of this direct response apartheid — a process that too often simply ignores major non-Caucasian ethnic groups (Hispanics and Pan-Asians for example). Game change. Why are these groups ignored?