article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. In experiments, giving a public financial payment for a charitable act doesn’t work. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. This can have real economic consequences.

Values 89
article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. In experiments, giving a public financial payment for a charitable act doesn’t work. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. This can have real economic consequences.

Values 52