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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

In fundraising, we enter an alternate universe where numbers don’t work the same way. Rebate versus matching: does how we subsidize charitable contributions matter? Subsidizing charitable giving with rebates or matching: Further laboratory evidence. Organizational Behavior and Human Decision Processes, 97(2), 106-116.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Princeton University Press. Similarly, in 1989-1990 Carnegie Mellon University received donations from 5,462 individuals. Generating generosity: Financing poor relief through charitable collections in Dutch towns, c. Utrecht University. Behavioral and Brain Sciences, 12 , 683-739.; Campbell, J. 1949/2004).

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Princeton University Press. Similarly, in 1989-1990 Carnegie Mellon University received donations from 5,462 individuals. Generating generosity: Financing poor relief through charitable collections in Dutch towns, c. Utrecht University. Behavioral and Brain Sciences, 12 , 683-739.; Campbell, J. 1949/2004).

Values 52