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How to help your donors score a victory and make an impact

iMarketSmart

These establish motivation from the main character’s original identity. If the goal isn’t easy to visualize, it won’t be motivating. So, it won’t motivate a gift. A gift must first be motivated by simple, social-emotional story. But the motivating story can’t be complex. It can motivate action, but not much.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. In experiments, giving a public financial payment for a charitable act doesn’t work. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. This can have real economic consequences.

Values 89
article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. In experiments, giving a public financial payment for a charitable act doesn’t work. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. This can have real economic consequences.

Values 52