The importance of expressing impact and gratitude in fundraising
iMarketSmart
JUNE 5, 2023
Gratitude signals their view of The impact of the gift The value of the relationship, and Their willingness to reciprocate. Psychological Bulletin, 127 , 249-266. [4] Journal of Personality and Social Psychology, 98 (6), 946-955. [5] The pledging puzzle: How can revocable promises increase charitable giving? Emmons, R.
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