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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

When the donor identifies with its characters and values. Property values will go way up. Property values still go up, but it costs me nothing. Property values won’t go up much. Property values won’t change. The SAGE handbook of evolutionary psychology. The SAGE handbook of evolutionary psychology.

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The importance of expressing impact and gratitude in fundraising

iMarketSmart

Gratitude signals their view of The impact of the gift The value of the relationship, and Their willingness to reciprocate. Psychological Bulletin, 127 , 249-266. [4] Journal of Personality and Social Psychology, 98 (6), 946-955. [5] The pledging puzzle: How can revocable promises increase charitable giving? Emmons, R.

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The New Abnormal

The Agitator

In case you missed it, BusinessWeek just ran a terrific article, The New Abnormal , on the current state of consumer spending and psychology. The explanation seems to be that where consumers perceive real differentiating value, they will still pay for the premium brand, but where they perceive a commodity product, they go for the cheapest.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

The economic value of status. A field experiment on the impact of a prior donor’s social status on subsequent charitable giving. Journal of Economic Psychology, 61 , 124-133. [18] Psychological Science, 23 (7), 704-709. [25] Charitable contributions in an ideal estate tax. See , Ebeling, F., 18] Hames, R.

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How to help your donors score a victory and make an impact

iMarketSmart

The donor’s original identity (people, values, or life story) must link to the challenge. For example, the crisis prompting the challenge may be a threat or opportunity for the donor’s people or values. The donor’s values support making the gift. Maybe it connects with your people, values, or life story. That’s fine.

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

Rebate versus matching: does how we subsidize charitable contributions matter? Subsidizing charitable giving with rebates or matching: Further laboratory evidence. Subsidizing charitable contributions: a natural field experiment comparing matching and rebate subsidies. Psychology & Marketing, 38(2), 328-337.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

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