Why you may need to reframe the donor’s hero story
iMarketSmart
AUGUST 8, 2022
He is often a public figure. 1] Such public recognition is welcome. But how can the Hero’s public recognition be made acceptable? Making the Hero story fit with the Caregiver archetype requires managing the ego-social conflict. Nonprofit Management and Leadership, 26 (1), 73-89. [4] This requires wisdom.
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