Why you may need to reframe the donor’s hero story
iMarketSmart
AUGUST 8, 2022
It is at one extreme of the ego-social axis. The hero story can be made acceptable for a low-ego, high-social orientation. He is often a public figure. For those on the ego side of the ego-social axis, this is great.[1] 1] Such public recognition is welcome. It feels more social. It feels more social.
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