iMarketSmart

JUNE 12, 2023

2] This was not the transactional reciprocity of market exchange. It worked when the cause was Tsunami victims [11] Hurricane Katrina victims [12] Victims of war and genocide,[13] or Starving children.[14] 17]) The point is that the behavior gives insight into core donor motivations. This was friendship reciprocity.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

iMarketSmart

MARCH 20, 2022

In one experiment, people could donate to help children in a famine. For some people, donations helped five pictured children. For other people, donations helped only one of the five children. For some people, the drugs would save eight children. The requests included the children’s names, ages, and pictures.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. You can design your marketing and fundraising materials to appeal to the right emotions. Or mail in a check? That’s good news!

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132