iMarketSmart

JUNE 12, 2023

2] This was not the transactional reciprocity of market exchange. 17]) The point is that the behavior gives insight into core donor motivations. Review of General Psychology, 15 (2), 99-113. The post The Power of Heroic Philanthropy: Understanding Donor Motivations appeared first on MarketSmart LLC.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

Bloomerang

MAY 4, 2023

Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. A study by GlobalGiving, a nonprofit crowdfunding platform, found that projects offering donors a choice of specific items to fund received 2.5

Public and Nonprofit Management 94

Public and Nonprofit Management Public Policy Psychology Philanthropy 94

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

iMarketSmart

APRIL 10, 2023

Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6] Psychological Science, 26 (2), 231-236, 234. [7] Psychological Science, 18 (9), 803-809. [9]

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

The Agitator

FEBRUARY 25, 2018

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. Market Relationships.

Participation and motivation 45

Participation and motivation Fundraising Fundraising Psychology 45

iMarketSmart

MARCH 20, 2022

As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs. Sport Marketing Quarterly, 28(2).

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. You can design your marketing and fundraising materials to appeal to the right emotions. Or mail in a check? That’s good news!

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132