Children Donor Motivation Marketing Values 
iMarketSmart
JUNE 12, 2023
2] This was not the transactional reciprocity of market exchange. 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. It worked when the cause was Tsunami victims [11] Hurricane Katrina victims [12] Victims of war and genocide,[13] or Starving children.[14]
The Agitator
MAY 23, 2018
This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. The idea is how to take the lessons from the agile software development movement and apply them to more traditional marketing. Intimate customer tribes over impersonal mass markets.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
iMarketSmart
MARCH 20, 2022
In one experiment, people could donate to help children in a famine. For some people, donations helped five pictured children. For other people, donations helped only one of the five children. For some people, the drugs would save eight children. The requests included the children’s names, ages, and pictures.
NextAfter
OCTOBER 3, 2023
A business trying to get market intelligence from a survey may aim for an 80% level of confidence. So let’s take a look at a few recent experiments from our library of 5,500+ digital fundraising case studies —experiments that did not validate but do, however, provide valuable insights into donor motivation.
Get Fully Funded
FEBRUARY 12, 2023
You can design your marketing and fundraising materials to appeal to the right emotions. Psychologists have studied the dynamics of giving for years and identified some key internal motivators for giving. Many people live this value and it’s the main reason they give. This is a ready audience for altruistic appeals.
Expert insights. Personalized for you.
52 
Let's personalize your content