How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James
iMarketSmart
MARCH 20, 2022
In one, people were asked to donate for a child in medical need. In one experiment, people could donate to help children in a famine. For some people, donations helped five pictured children. For other people, donations helped only one of the five children. For some people, the drugs would save eight children.
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