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10 Marketing Realities Nonprofits Need to Accept to Succeed

Kivi's Nonprofit Communications Blog

The general public includes everyone, from children to seniors, rich and poor, incarcerated and homeless. Marketing maven Seth Godin said it during a May 2008 online chat about nonprofit marketing hosted by the Chronicle of Philanthropy. Reality 2: There is no such thing as the general public.

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Linking Our Fights to Win: On Combatting Elite Capture

NonProfit Quarterly

KA: How does elite capture function in industries that aren’t organized directly around profit—specifically, the civil sector of nonprofit organizations, philanthropies, social services, etc.? It’s less clear when you clock in for Save the Children that you’re engaged in that kind of transaction.