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10 Marketing Realities Nonprofits Need to Accept to Succeed

Kivi's Nonprofit Communications Blog

AUGUST 7, 2009

Reality 2: There is no such thing as the general public. The general public includes everyone, from children to seniors, rich and poor, incarcerated and homeless. Marketing maven Seth Godin said it during a May 2008 online chat about nonprofit marketing hosted by the Chronicle of Philanthropy.

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