10 Marketing Realities Nonprofits Need to Accept to Succeed
Kivi's Nonprofit Communications Blog
AUGUST 7, 2009
Reality 2: There is no such thing as the general public. The general public includes everyone, from children to seniors, rich and poor, incarcerated and homeless. No matter how much you try, you will not reach everyone. In fact, if that’s what you try to do, odds are good that you will, in fact, reach no one.
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