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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. Another group could donate to save eight children. The cost to save one child was the same as the cost to save eight children. Organizational Behavior and Human Decision Processes, 97(2), 106-116. Nonprofit Management and Leadership, 28(4), 437-452. [19]