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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

Another group could donate to save eight children. The cost to save one child was the same as the cost to save eight children. Organizational Behavior and Human Decision Processes, 97(2), 106-116. Organizational Behavior and Human Decision Processes, 102(2), 143-153. [6] But fundraising world is weird.

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

In one experiment, people could donate to help children in a famine. For some people, donations helped five pictured children. For other people, donations helped only one of the five children. For some people, the drugs would save eight children. The requests included the children’s names, ages, and pictures.