article thumbnail

Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. Civil Society. Friendship and the banker’s paradox: Other pathways to the evolution of adaptations for altruism. Proceedings of the British Academy, 88 , 119-144. [5] 8] (2016, June 2).